FREE, AND MEASURED
Your Visibility Baseline, the measured part.
Your website, fetched while you wait, checked against a written list, with every result shown next to the method that produced it. If a check could not be run, the report says so and the score excludes it — nothing is estimated and nothing is filled in.
The rest of a baseline — the map pack, your Google Business Profile, the businesses ranking above you by name — is done by a person and is not automated here. The report lists exactly which parts those are.