Frequently Asked Questions

Everything contractors ask about SEO, Google Ads, websites, and lead generation — answered. Want marketing tips? Check out our blog.

How long does SEO take to show results?+

SEO is a long-term strategy. Most contractors start seeing ranking improvements within 30-60 days, with significant lead increases by 3-6 months. The timeline depends on your local competition, the current state of your website, and how aggressively we optimize. Unlike paid ads, SEO compounds over time — the longer you invest, the stronger your results get.

What is Google Business Profile (GBP) optimization?+

Google Business Profile (formerly Google My Business) is your free listing that appears in Google Maps and the local "map pack" when someone searches for a contractor in your area. GBP optimization means keeping your profile fully filled out, posting regularly, managing reviews, adding photos, and using the right categories and keywords so Google ranks you above competitors. It's one of the highest-ROI activities for local contractors.

How much should I spend on Google Ads?+

For most contractors, we recommend starting with $1,500-$3,000/month in ad spend (plus management fees). This gives enough budget to generate meaningful data and leads. The ideal budget depends on your service area, competition, and average job value. A single HVAC install or electrical panel upgrade can pay for months of ad spend — so the ROI is usually very strong.

Do I really need a website?+

Yes — a website is the foundation of your online presence. It's where Google sends organic traffic, where your ads point to, and where potential customers decide whether to call you or your competitor. A fast, mobile-friendly website with clear calls to action, reviews, and service pages can double or triple your conversion rate. If you don't have one, we can build one. If you do, we'll optimize it.

What is local SEO and how is it different from regular SEO?+

Local SEO focuses on getting your business to show up when people search for services in a specific area — like "electrician near me" or "HVAC repair in [your city]." Unlike regular SEO (which targets national or global audiences), local SEO targets the Google Map Pack, local directories, and location-specific keywords. For contractors, local SEO is everything because your customers are in your service area.

What are Google Local Service Ads (LSAs)?+

Local Service Ads appear at the very top of Google search results with a "Google Guaranteed" badge. Unlike regular Google Ads, you pay per lead (not per click), and Google verifies your business with background checks and license verification. LSAs are incredibly effective for contractors because they build instant trust and you only pay when someone actually contacts you.

How do you generate leads for contractors?+

We use a multi-channel approach: local SEO to get you ranking organically, Google Ads for immediate visibility, Google Business Profile optimization for map pack leads, content marketing to build authority, and conversion-optimized landing pages to turn visitors into calls. Every lead comes directly to you — no shared leads, no middlemen.

What does Local Boost do exactly?+

We build your entire online presence — website, Google profile, review system, content — and guarantee it's all live within 24 hours, or your setup fee back. Our system is designed to generate 15+ qualified calls per month. We handle the SEO, Google Ads, content, reviews, and automation behind the scenes — you just answer the phone and close jobs. We only take 3 contractors per trade per city so your leads never go to a competitor we also serve.

What trades do you work with?+

We specialize in home service contractors: electricians, HVAC technicians, plumbers, roofers, painters, landscapers, general contractors, remodelers, and more. If you serve homeowners or businesses in a local area, our strategies are built for you.

How much does Local Boost cost?+

Less than a truck wrap. Three tiers: Starter at $500/mo (+ $500 setup) — limited to the first 5 clients at this case-study rate. Growth at $1,500/mo (+ $1,500 setup) — our most popular plan, includes Google Ads, landing pages, and a dedicated account manager. Flagship at $3,500/mo (+ $2,500 setup) — for established contractors doing $500K+, with multi-channel ads and full content production. To put it in perspective: you'd normally pay $3,000/mo for SEO alone, $2,000/mo for content, $500/mo for review management, $1,000/mo for lead tracking, and $2,000/mo for website optimization — that's $8,500+/mo. Everything promised, delivered in 24 hours — or setup fee back.

Do you require long-term contracts?+

No. We offer month-to-month agreements because we believe in earning your business every month. Some clients choose 6 or 12-month commitments for a discount, but it's never required. You keep everything we build if you leave.

How is Local Boost different from other marketing agencies?+

Three things. First: we only work with contractors — we turn away dentists, restaurants, and everyone else. Second: we only take 3 contractors per trade per city, so we'll never send your leads to a competitor. Third: month-to-month, no contracts — we keep your business by filling your schedule, not by locking you in. If marketing "didn't work" before, that was a generic-agency problem, not a marketing problem.

Can you help me get more Google reviews?+

Absolutely. We set up automated review request systems that make it easy for happy customers to leave 5-star reviews. More reviews means better Google rankings, more trust from potential customers, and a stronger competitive advantage. Most of our clients see a significant increase in reviews within the first 60 days.

What if I've been burned by a marketing agency before?+

That wasn't a marketing problem — that was a wrong-agency problem. Generic agencies don't understand contractors, so they deliver impressions and clicks instead of calls and jobs. We only work with trades, we report on actual calls and revenue, and we're month-to-month so we have to earn your business every single month. One closed job pays for 6+ months of our service.

Do you help with website design?+

Yes. We build fast, mobile-first websites designed specifically for contractors. Every site is optimized for conversions — meaning clear calls to action, click-to-call buttons, service pages targeting your area, customer reviews, and fast load times. A well-built contractor website is one of the best investments you can make.

What is marketing automation and do I need it?+

Marketing automation uses software to automatically follow up with leads, send review requests, nurture prospects, and keep your pipeline full — without you lifting a finger. For busy contractors who miss calls or forget to follow up, automation can recover 20-30% of lost leads. We set it all up and manage it for you.

How do you track and report results?+

We provide monthly reports showing exactly what we did, how your leads and traffic changed, and what's planned next. You'll see real numbers — phone calls, form submissions, search rankings, cost per lead — not vanity metrics. Full transparency, every month.

What areas do you serve?+

We work with contractors across the United States. Since everything is managed remotely, your location doesn't matter — what matters is your local market. We tailor every campaign to your specific service area and local competition.

How do I get started with Local Boost?+

Book a free 30-minute strategy call. We'll show you exactly how many calls you're losing to competitors and build a custom plan to fill your schedule. Zero obligation — you'll walk away with actionable insights either way. But we only take 3 contractors per trade per city, so check availability first.

Still have questions?

Book a free strategy call and we'll answer everything — plus build you a custom marketing plan.